PURE LONDON

Pure London x JATC will host a collective of new brands, some choosing the show as their launch pad and others as a platform to reconnect with the market and find new clients. With 47% of exhibitors showing at

Pure London x JATC for the first time this July, retailers and buyers can be inspired by new collections that will make their shops special and different, making it a must-visit show.

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Abebi captivated the global fashion scene with the unveiling of their highly anticipated ‘Serenity Collection’ earlier this year and under the visionary leadership of Creative Director, Seyitan Atigarin. Danish brand Americandreams specialize in high quality knitwear using colorful mohair designs. NAYLAB OFFICIAL a traditional craftsmanship brand uses only handwoven fabric from a handloom silk brocade to create dresses, tops and accessories.

PURE LONDON

51% of first-time exhibitors showing are womenswear brands and the show’s largest destination, Woman, will welcome these brands to the line-up. Pure London x JATC, will take place on the 14th-16th July 2024

at Olympia London.

PURE LONDON