We're delighted to welcome an emerging brand to our showroom: Sayed.

Stéphanie Sayed, the brand's founder...

Born in Paris and of Lebanese and Venezuelan origin, she created her clothing brand Sayed in 2020. At the age of 24, she is releasing her brand-new streetwear and unisex collection. According to her, “attitude makes the garment”, and we see this in her collection, which confirms her vision. After graduating with a master's degree in Art Direction and Collection Management, she released her second collection, which represents her values: sunny, dynamic and authentic.

A little more about the brand...

This artisanal, unisex brand stands out for the creation of its own blue: “Bleu 314”. The first collection, “Sayed314”, features the painter Yves Klein. Then there's the second, “Sayed90”, inspired by the 90s and the Hip-Hop influence. In addition to being unique with its handmade pieces, Sayed offers a system of personalization and made-to-measure, creating a fusion between customer and brand.

Bleu 314”?

Inspired by the painter Yves Klein, the result is as “intense and pure as Klein's”. This blue is composed of pigment 314, an acrylic mixture and a textile fixative. It's not a primary color, but one that advocates imperfection and builds the brand's identity.

“I couldn't find Klein blue in fabric, and it's far too expensive to dye. There was only one solution to finding such an intense shade: create my own blue. It wasn't easy! I spent over a month figuring out how to make the pure blue pigment stand up on fabric. It was thanks to this month of research that Bleu 314 was born.” - Stéphanie Sayed

Promostyl x Sayed

It's a pleasure to discover an ambitious designer like Stéphanie Sayed. And it's a great pleasure to be part of her evolution. The primary aim of this showroom is to propel the young designer's brand forward.

And it's all happening at 5 Passage Thiéré in the 11th arrondissement of Paris! This landmark experience enables young designers to share their talents in a new way.