PITTI BIMBO

“PITTI LEMON” has been chosen as the theme for both the advertising campaign and the setups at the Fortezza. It is a deliberately light theme yet with a powerful representation: it captures the naive spontaneity of children and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.

PITTI BIMBO

The PITTI LEMON campaign, coordinated by creative director Angelo Figus, for Pitti  Bimbo has been interpreted by illustrator Alessandra De Cristofaro. Her ability to connect reality with the dream world has led her to envision the lemon as a plump yellow submarine from whose porthole one can peek at all the latest from Pitti Bimbo.

PITTI BIMBO

The theme of PITTI LEMON will be showcased in the Fortezza da Basso setups and experience, curated by architect Alessandro Moradei. From June 19-21, 2024, Fortezza da Basso, Florence.

PITTI BIMBO