December 14 - By Promostyl

Peach Fuzz, the new 2024 color

After the magnificent color 2023 Viva Magenta, which was more oriented towards red, violet and pink, Pantone is proud to announce their new color choice 2024: Viva Magenta.
violet and pink, Pantone is proud to announce their new color choice 2024:

"A warm, cozy hue highlighting our desire to be together with others and the feelings this creates, it brings a fresh look at softness. Subtly sensual, it's a sincere peach shade bringing a sense of tenderness and communicating a message of caring and sharing, community and collaboration."


This annual trend is eagerly awaited by all, so that you can direct your inspirations in the direction of the chromatic trend of the moment. This pinkish-orange note brings warmth and a touch of softness to all areas.
Its presence has already been noted at fashion shows such as Hermès, and the Peach Fuzz color at Balmain. Peach Fuzz will be a key color in fashion, interior design and paint.


In today's context of conflict and social crisis, this hue softens our hearts
softens our hearts and brings a certain tenderness to our spirits.
According to Pantone, Peach Fuzz 13-2023 is a gift for the senses.
and the sense of smell,
the delicious scent of peach, touch for the softness of its skin and sight of course
with its soothing color.
Between last year's Viva Magenta and Peach Fuzz, there's a clear
a glaring contrast. Indeed, Viva Magenta
was dynamic and energetic, while Peach Fuzz
brings just the opposite and is more oriented towards calm and tranquility.

This selection is much more than a color: it defines communion, sharing
sharing, symbiosis and benevolence. The elegance of this hue speaks
and will continue to speak to us throughout 2024.

"At a time when many aspects of our lives are being turned upside down
of our lives, our need for comfort, empathy and compassion is growing
our imagination of a more peaceful future.
peaceful future. In a world that often emphasizes productivity and outward
external achievements, we need to recognize the importance of nurturing our deeper selves and finding moments of respite, creativity and human connection amidst the hustle and bustle of modern life."

Laurie Pressman, Vice President, Pantone Color Institute