April 14th 2022 – By Promostyl
OUTDOOR INDORS : FMG FABBRICA MARMI E GRANTI REPLICATES
NATURE INDOORS
Simply yet elegantly, FMG Fabbrica Marmi e Graniti replicates some of nature’s most scenic patterns, boldly decorating the indoors. The company’s rarest, most exquisite marble stone shows utmost respect for the environment as the art of ceramics, design, functionality and sustainability meet in harmony.
The natural stone builders from Iris Ceramica Group, launches its latest advertising campaign ‘Strong Soul, Natural Essence’. Typically of the brand, the marble surfaces emulate to perfection details of the landscapes, while respecting the existing resources. The collection also makes sure to combine FMG’s high-tech spirit and its environmentally-friendly relationship with the unspoiled earth. By almost blurring that boundary between nature and man, the marketing project comprises three visuals linking the surfaces with unspoilt landscapes. The first one is ‘Build a Sense of a Place‘, where Marmi MaxFine Verde Persia large-format ceramics create harmonious continuity between unsullied mountain scenery and the interior design. ‘Tuned to the pace of nature‘ marks the second one, where Marmi MaxFine Rosso Lepanto’s majestic flair, seamlessly recreates the setting and grandeur of the Grand Canyon. Finally, with ‘Blend new aesthetic codes‘ the elegance of Marmi MaxFine Kuroca surfaces creates a restrained yet stylish visual link with outdoor flora.
With the everlasting rise of conscious consumption and design in luxurious spaces, this project fits in the new creative landscape quite perfectly.
