OREBELLA X MAYFAIR

The fashion scene opens the year with an unexpected yet deeply meaningful collaboration between Orebella, the fragrance brand founded by supermodel Bella Hadid, and The Mayfair Group, known for its elevated casualwear.
Titled Orebella x Mayfair Group, this capsule reimagines loungewear by infusing it with Orebella’s olfactory universe and philosophy of positive intention.
Launched in January, the collection features zip-up hoodies, cozy sweatshirts, tops and accessories designed to combine style, comfort and emotional resonance, while carrying messages of inner affirmation.

Each piece is thoughtfully detailed, from angel wing motifs to inspiring statements, creating a wearable experience that speaks as much to emotion as it does to style.
The collection even includes special patches designed to hold Orebella fragrances directly on garments, an innovative approach that blends fashion and scent in an intimate and sensory way, encouraging a more conscious and personal daily ritual.

Fronted by Bella Hadid herself, the campaign celebrates the idea of returning to oneself and personal alignment, two core themes of the Orebella brand.
More than a fashion collaboration, it presents a lifestyle vision where comfort, aesthetics and well-being come together to redefine our relationship with everyday wear.