OAKLEY X PODPAH

Oakley joins forces with Podpah to offer a bold interpretation of technical apparel and contemporary street aesthetics.
The meeting between Oakley’s expertise in sports optics and Podpah’s creative universe results in a project that deliberately blurs the lines between performance, urban culture and visual experimentation.
The initiative is clearly aimed at a new generation attentive to identity, movement and self expression.

The pieces developed around this project highlight strong silhouettes and details inspired by sport and technology.
Futuristic eyewear, technical garments and graphic accessories interact around a shared idea of stylised functionality.
Materials focus on durability, lightness and comfort, while colours and finishes reinforce a radical aesthetic that remains true to both Oakley’s DNA and Podpah’s free spirited approach.

Beyond the product itself, Oakley and Podpah put forward a cultural vision that celebrates community, creativity and experimentation.
The project belongs to a dynamic where clothing and accessories become tools of affirmation and storytelling.
It speaks to an audience that no longer separates fashion from lifestyle and sees design as a way to define its place in a constantly evolving world.