NOTTING HILL AS A CREATIVE GROUND FOR REJINA PYO

South Korean designer Rejina Pyo takes a new step in the development of her brand with the opening of a new London boutique at 86 Golborne Road in Notting Hill.
More than a retail address, the space is conceived as a hybrid environment at the crossroads of fashion, art and lifestyle, true to the refined and sculptural aesthetic that defines her work.
Choosing this emblematic West London neighborhood reflects a clear intention to anchor the brand within a creative, vibrant and independent context.

Inside, the boutique presents ready to wear and accessories through a carefully considered scenography designed to highlight lines, volumes and materials.
The space favors clarity and fluidity, allowing the pieces to interact naturally with architecture, light and design.
The experience echoes Rejina Pyo’s universe, balancing contemporary elegance with quiet poetry and a strong attention to construction and detail.

This opening comes at a time when Notting Hill is reaffirming itself as a destination for independent and creative boutiques.
By joining this landscape, Rejina Pyo contributes to the neighborhood’s renewed energy while strengthening a direct relationship with her clientele.
A location that confirms the brand’s commitment to a thoughtful and coherent retail approach, conceived as a natural extension of its creative language.