NIKE X MARTINE ROSE

Nike joins forces with Martine Rose to unveil a capsule collection dedicated to e-sports, launched globally on October 30, 2025.
According to Nike’s official statement, the line “celebrates gamers as heroes of a modern arena.”
It blends athletic silhouettes, streetwear influences, and 1990s gaming nostalgia, featuring pieces such as a technical parka, reworked football kits, and the reinterpretation of the Shox MR4 sneaker as a heeled mule.

The campaign presents e-sport players as elite athletes, accompanied by striking visuals.
Martine Rose’s philosophy, “the limits you would usually have in professional sport don’t apply”, perfectly reflects the spirit of this collaboration.
Inclusion, identity, and skill are at its core.
The collection draws inspiration from the energy of gaming culture, LAN parties, and British underground scenes, expressed through bold shapes and vivid color palettes.

This new collaboration continues the long-standing creative partnership between Nike and Martine Rose.
It represents a shared vision: to blur the boundaries between sport, fashion, and culture.