NAPAPIJRI OPENS A NEW STORE IN PARIS

Napapijri strengthens its presence in France with the opening of a new Parisian boutique that highlights its contemporary outdoor universe.
Located in a lively area of the city, the space offers an immersion into the brand’s aesthetic, known for its technical outerwear, Nordic identity and innovative approach to functional clothing.
This opening marks an important step in the label’s European expansion.

Inside, the boutique reflects the visual codes of Napapijri with natural materials, mineral tones and a layout inspired by alpine and Scandinavian landscapes.
The store showcases a wide selection of iconic parkas, Rainforest jackets, sweaters, lifestyle pieces and accessories designed for both urban life and outdoor exploration.
The result is a balance between performance and style that remains true to the brand’s Italian heritage.

This new Paris address reflects a growing appetite for hybrid wardrobes that combine comfort, utility and modern appeal.
Napapijri offers a space where design meets function and where the spirit of the outdoors adapts to city living.
With this boutique, the brand reinforces its commitment to durable, technical and aesthetic fashion while strengthening its relationship with the French public.