MONOPRIX X MAISON CHÂTEAU ROUGE

Monoprix and the Parisian label Maison Château Rouge join forces for a collection that celebrates Afro urban influences, vibrant prints and a shared commitment to cultural engagement.
The capsule unfolds a bold palette combining wax patterns, indigo shades, graphic motifs and bright colours across accessible fashion and lifestyle pieces.

The positioning of this collaboration goes beyond the product itself.
Founded in 2015 in the Parisian neighbourhood that gave it its name, Maison Château Rouge draws inspiration from African culture, streetwear and a pop urban spirit while Monoprix offers a distribution network rooted in city life.
Together they shape a coherent universe that encompasses womenswear menswear childrenswear and homeware including tableware cushions and light furniture to create a unified lifestyle proposition.

The collaboration highlights a dialogue between design culture and accessibility by bringing together the expressive aesthetic of Maison Château Rouge and the wide public reach of Monoprix.
The collection presents a shared vision in which contemporary creativity African influences and everyday living blend seamlessly to integrate into modern interiors and urban wardrobes.