Created over 130 years ago, the Molli brand is getting a makeover! After childrenswear, the Swiss label is now revealing refined and timeless women’s collections.
Wilhelm Rüegger opened the doors of Molli, a high-end machine knitting factory, in 1886. Using sophisticated avant-garde techniques, the designer played with knitwear, creating comfortable timeless pieces able to stand the test of time without a hitch. After specialising in underwear, vests and jumpers, in 1950 the label went into childrenswear and designed one of its iconic pieces: the garter stitch newborn outfit.
Even though Molli had become a benchmark brand, by 2015 it was on the decline. This was when Charlotte de Fayet, a loyal customer, decided to save her favourite brand and take over the reins. Molli got a new lease of life!
Freshly arrived at the head of the artistic direction, Charlotte de Fayet launched the first womenswear line. A cable knit blouson jacket, flowing skirts, tops with ruffle finishes, pleated knit dresses, etc. Molli now offers a broad wardrobe of elegant, refined pieces. Like a legacy, Charlotte de Fayet has kept the brand’s delicate imprint, pairing modernity with traditional know-how.
With wool in winter and Egyptian cotton in summer, the Swiss label prioritises pure materials, never tiring of ultra-fine virgin merino wools, combed cottons in soft yet strong fibres… taking its name from the German word mollig (warm and cosy), Molli has come fully into its own.
The brand pays particular attention to the slightest details: the linings are in Oxford stitch for a quilted effect, the pockets become invisible, while the mother-of-pearl buttons are sewn by hand. Bordering on haute couture, the pieces are assembled by hand, knit by knit. Designed in the workshops in France and Italy, the knit stitches are exclusively developed by and for Molli. Garter stitch, openwork moss stitch, lace-effect knit, pointelle or Aran knit… the yarns intertwine to create timeless pieces of exceptional quality.
France, Canada, Japan, China, the United States… 130 years after it was founded, Molli now exports its know-how to the four corners of the globe.