MILAN UNICA 38th

The strong increase in international buyers (+26%) confirmed Milano Unica’s goal of being one of the world’s most selective events in terms of quality, creativity and sustainability in the textiles and accessories industry.

The curtain fell today on the 38th edition of Milano Unica, the Italian trade show for high-end textiles and accessories, with a very positive balance, particularly with regard to the presence of international buyers, which mitigates concerns about geopolitical issues. 1,903 (+26%) international companies visited Milano Unica, adding to a total of 5,886 participating companies (+11%) vs 5,304 recorded in the corresponding 2023 edition. This figure is even more significant if we consider the presence of 3,983 (+4%) Italian companies.

The recorded result generated great satisfaction in terms of number and quality of contacts among the 508 exhibiting companies (+7% vs the February 2023 edition), which presented their SS 2025 collections of high-end fabrics and accessories dedicated to menswear, womenswear and kidswear at Fiera Milano Rho. The trade show also included 101 special areas, for a total of 609 exhibitors.

“This edition’s final totals confirm an important increase in the attendance of companies from all over the world. This is definitely a good sign for exports of Made-in-Italy fabrics. In particular, China recorded an extraordinary increase, followed by Japan (+57%) and Korea (+15%).

In Europe, France posted +75%, Poland +30%, Great Britain +26% and Germany +15%. Attendance from North America was good, with Canada growing by 48%, while the United States remained stable with a total of 151 participating companies,” commented President Alessandro Barberis Canonico.