This service is designed to help our clients identify opportunities for evolution and gain competitiveness.

After studying your activities, we propose 3 phases:

I. MARKET ENVIRONMENT

Analysis of the key factors determining the situation of a market: economic growth, social and demographic changes.

II. COMPETITION

Competitive intelligence, highlighting market opportunities, defining the strengths, weaknesses and threats of your brand. Application of the 4P method (Products / Price / Promotion / Place-Distribution) for a better market approach.

III. CONSUMER GROUPS

Identify existing and emerging consumer groups, their lifestyles and consumption habits in order to better respond to their expectations.