To identify strategic growth opportunities and to gain a competitive edge in the market
MARKET CONTEXT – COMPETITION – CONSUMER GROUPS
Analysis of key factors determining the market environment including: economic growth as well as social and demographic evolutions.
Benchmarking and identifying the competition, foreseeing the new opportunities and defining the strengths, weaknesses and threats of your brand as well as the 4P’s (Product / Price / Promotion / Placement). This allows us to find the true Unique Selling Point (USP) for your brand in order to provide real added value to your customers.
Highlight the existing and emerging consumer groups, their lifestyles, consumption behaviors and expectations to better fulfill their demands.