MAISON RABIH KAYROUZ OPENS A POP-UP TO CELEBRATE ITS 25TH ANNIVERSARY

To mark its 25th anniversary, Maison Rabih Kayrouz is inaugurating an ephemeral boutique in Paris, open from March 4 to May 30. Nestled at 16, rue Saint-Roch, in the first arrondissement, this address is emblematic for the Lebanese couturier, since it's where he began his career. Indeed, it was on this very street that he attended the Chambre syndicale de la couture parisienne school, graduating in 1994. After gaining experience at Dior and Chanel, he returned to Beirut to found his own couture house in 1998, aged just 25.

Featuring two windows facing the street, this pop-up is ideally located between the Tuileries Gardens and Rue Saint-Honoré, offering the house increased visibility. Although the brand will no longer be participating in Haute Couture Week since June 2023, Rabih Kayrouz has chosen to focus more on his ready-to-wear line. At this address on rue Saint-Roch, he will present the spring-summer 2024 collection, enhanced by a few couture pieces.

During Women's Fashion Week, starting on February 26, the pop-up will be used as a preview on March 1 and 2, to unveil the Autumn-Winter 2024/25 collection before its official opening to the public. The aim is to revitalize the offering throughout the three months, with, for example, a sale dedicated to the house's iconic pieces, or another focusing on the art of living.