LEVI’S X 194 LOCAL

Levi’s partners with 194 Local, a Chinese collective known for its work rooted in local cultures and artisanal craftsmanship.
This collaboration offers a renewed reading of denim, confronting the brand’s historical codes with a more territory-driven approach.
The project is built on a dialogue between a global icon and a more contextual vision of clothing.

The capsule is based on key pieces such as jeans, jackets, and utility sets, reworked through surface treatments and details inspired by artisanal practices.
Materials are transformed, textures are enriched, and certain elements introduce a more narrative dimension.
The collection remains identifiable while offering a more expressive variation, focused on material and craftsmanship.

The collection is distributed through a selection of retail locations and digital channels, with particular attention to the Asian market.
This project reflects an evolution in Levi’s collaborations, moving toward more targeted and culturally grounded proposals.
It opens a new perspective on denim, between heritage and contemporary interpretation.