It’s official: 2019 will be the year of sustainable fashion. The proof of this peak: two “made in Instagram” brands that are showing how you can combine responsible designs with high desirability. Here’s how.
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-8-1.png)
Hôtel: curtain appeal
An interplanetary fashion fantasy, the Parisian woman now has a respectable wardrobe that looks to respect the planet. At least, this is the gamble of Hôtel, a highly Instagrammable brand that creates “unique artisanal pieces” from salvaged fabric. Hotel room curtains that are sometimes sumptuous, sometimes kitsch, fabrics with typically French motifs or deliciously retro embroidery: the tops and jackets embrace an anachronistic aesthetic, elevating second-hand clothing to the rank of style masterpiece.
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-4.png)
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-14.png)
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-7.png)
This bold direction is set to win over upcycling fans, just like Alexandra Hartmann, the label’s founder who divides her time between Copenhagen and Paris.
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-6.png)
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-10.png)
![Hôtel](https://www.promostyl.com/wp-content/uploads/2019/01/Hotel-vetement-clothing-brand-12.png)
Bug Clothing, sustainable urban linen
In East London’s gentrified borough of Hackney, the designer Amy Ward has founded Bug Clothing, a brand of recycled linen basics, designed to form the perfect sustainable wardrobe. A champion of mindful clothing consumption, the young woman chose hand production on a very small scale from the outset, above all using natural fabrics recovered from textile factories.
![BUG CLOTHING](https://www.promostyl.com/wp-content/uploads/2019/01/Bug-clothing-6-1024x674.jpg)
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![BUG CLOTHING](https://www.promostyl.com/wp-content/uploads/2019/01/Bug-clothing-4-1024x683.jpg)
The aim? To not contribute to the polluting overproduction of new clothing, while giving a new lease of life to environmentally friendly materials. A fan of timeless style, Amy Ward strives to design quality clothing in pragmatic cuts that her customers can wear for a (very) long time. We can only applaud this forward-thinking approach.
![BUG CLOTHING](https://www.promostyl.com/wp-content/uploads/2019/01/Bug-Clothing-1-1024x683.jpg)
![BUG CLOTHING](https://www.promostyl.com/wp-content/uploads/2019/01/Bug-clothing-2-1024x659.jpg)