August 10 - By Promostyl
Welcome to Hôtel Mahfouf !
Lena Mahfouf, better known under the pseudonym Lena Situations, opens her second summer pop-up in Paris!
After "Le Châlet" in December 2022, Lena Situations inaugurates a brand new summer pop-up showcasing her new "La Piscine" collection of clothing, accessories and objects from her Hôtel Mahfouf brand.
To celebrate the 7th season of August Vlogs (a video series followed by millions, where Lena posts a video a day throughout August on the YouTube platform), the influencer and youtuber opened a 1000m2 pop-up in the heart of Paris, from August 3 to 31.
A place where her followers can meet and share, it includes a boutique, a restaurant and a courtyard where they can stroll in the sunshine with friends and family.
We went to La Caserne, a responsible fashion incubator in the 10th arrondissement, to discover this long-awaited venue!
Unsurprisingly, there was a long queue of subscribers waiting for us at the entrance, as countless visitors flock to La Caserne every day to see the content creator's pop-up. After a few minutes' wait, Hôtel Mahfouf finally opened its doors!
THE COURTYARD
In the courtyard you'll find a plant arch, a Mochi bar, deckchairs and cushions in the Hôtel Mahfouf colors, pink and white parasols, several olive and palm trees with "Hôtel Mahfouf" pots, and above all a large pink swimming pool with central blue balls!
When you look up, you'll see the large letters "HÔTEL MAHFOUF", reminiscent of the famous monumental letters "HOLLYWOOD".
A bespoke Californian-style decor created with the help of her friends, family and team. Lena even salvaged decorative objects from other events and repainted them in the image of her brand: long live salvaging!
A summery decor that makes us forget the greyness of Paris at the beginning of August.
THE RESTAURANT
The Hôtel Mahfouf restaurant offers its guests a VEGAN menu, something for everyone.
The restaurant is decorated in the brand's colors (pink and green), with a bohemian spirit reminiscent of the beaches of Saint-Tropez.
The kitchen is behind a green-tiled counter, painted pink by Lena's dad.
The tables are dressed in pink tablecloths, the chairs are mismatched: wicker, rattan, green, white, with yellow and white striped cushions.
Dried flowers, glass jars and straw hanging baskets fall from the ceiling in a warm, friendly atmosphere.
Bouquets, plants, lemons, stones, bricks, green tiles on the walls... A decoration signed "C'est pas parfait, mais c'est fait avec le cœur" ! (It's not perfect, but it's made from the heart)
THE STORE
A long-awaited new collection for Lena's followers: "La Piscine". A room with a bespoke decor, a circular reception reminiscent of pool bars, a large central cabinet to display objects and accessories, hotel luggage carts as clothes racks, a pink surfboard, windows filled with pink balls, a cosy corner with green and white cushions, neon +=+ (the motto made by Lena), a bespoke Hotel +=+ key, pink cabins, the brand's campaign photos, lots of flowers and the famous luminous pink wave mirror.
Pssst: you can also find the brand on the website hotelmahfouf.com .
The entire Hôtel Mahfouf team strolls around the pop-up in the brand's pink jumpsuit.
SWIMMING POOL AND CALIFORNIA ATMOSPHERE
Throughout August, the concept store will be hosting a number of themed evenings. Each event will be announced on social networks a few days beforehand.
All in all, it's a place to chill out, sunbathe, have a drink, eat, shop, meet new people and dance. A place that brings together all the good vibes we need to have a great August in Paris !