August 10 - By Promostyl
Welcome to Hôtel Mahfouf !
Lena Mahfouf, better known under the pseudonym Lena Situations, opens her second summer pop-up in Paris!
After "Le Châlet" in December 2022, Lena Situations inaugurates a brand new summer pop-up showcasing her new "La Piscine" collection of clothing, accessories and objects from her Hôtel Mahfouf brand.
![AMBRE-ALLICHON-BOUTIQUE2](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-BOUTIQUE2-1024x640.png)
To celebrate the 7th season of August Vlogs (a video series followed by millions, where Lena posts a video a day throughout August on the YouTube platform), the influencer and youtuber opened a 1000m2 pop-up in the heart of Paris, from August 3 to 31.
A place where her followers can meet and share, it includes a boutique, a restaurant and a courtyard where they can stroll in the sunshine with friends and family.
We went to La Caserne, a responsible fashion incubator in the 10th arrondissement, to discover this long-awaited venue!
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Unsurprisingly, there was a long queue of subscribers waiting for us at the entrance, as countless visitors flock to La Caserne every day to see the content creator's pop-up. After a few minutes' wait, Hôtel Mahfouf finally opened its doors!
THE COURTYARD
In the courtyard you'll find a plant arch, a Mochi bar, deckchairs and cushions in the Hôtel Mahfouf colors, pink and white parasols, several olive and palm trees with "Hôtel Mahfouf" pots, and above all a large pink swimming pool with central blue balls!
![AMBRE-ALLICHON-COUR1](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-COUR1-768x1024.jpg)
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When you look up, you'll see the large letters "HÔTEL MAHFOUF", reminiscent of the famous monumental letters "HOLLYWOOD".
A bespoke Californian-style decor created with the help of her friends, family and team. Lena even salvaged decorative objects from other events and repainted them in the image of her brand: long live salvaging!
A summery decor that makes us forget the greyness of Paris at the beginning of August.
![AMBRE-ALLICHON-COUR2](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-COUR2-768x1024.jpg)
![AMBRE-ALLICHON-COUR8](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-COUR8-768x1024.jpg)
THE RESTAURANT
The Hôtel Mahfouf restaurant offers its guests a VEGAN menu, something for everyone.
The restaurant is decorated in the brand's colors (pink and green), with a bohemian spirit reminiscent of the beaches of Saint-Tropez.
The kitchen is behind a green-tiled counter, painted pink by Lena's dad.
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The tables are dressed in pink tablecloths, the chairs are mismatched: wicker, rattan, green, white, with yellow and white striped cushions.
Dried flowers, glass jars and straw hanging baskets fall from the ceiling in a warm, friendly atmosphere.
Bouquets, plants, lemons, stones, bricks, green tiles on the walls... A decoration signed "C'est pas parfait, mais c'est fait avec le cœur" ! (It's not perfect, but it's made from the heart)
![AMBRE-ALLICHON-RESTAU1](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-RESTAU1-1024x683.jpeg)
THE STORE
A long-awaited new collection for Lena's followers: "La Piscine". A room with a bespoke decor, a circular reception reminiscent of pool bars, a large central cabinet to display objects and accessories, hotel luggage carts as clothes racks, a pink surfboard, windows filled with pink balls, a cosy corner with green and white cushions, neon +=+ (the motto made by Lena), a bespoke Hotel +=+ key, pink cabins, the brand's campaign photos, lots of flowers and the famous luminous pink wave mirror.
Pssst: you can also find the brand on the website hotelmahfouf.com .
The entire Hôtel Mahfouf team strolls around the pop-up in the brand's pink jumpsuit.
![AMBRE-ALLICHON-BOUTIQUE4](https://promostyl.com/wp-content/uploads/2023/08/AMBRE-ALLICHON-BOUTIQUE4-768x1024.jpg)
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SWIMMING POOL AND CALIFORNIA ATMOSPHERE
Throughout August, the concept store will be hosting a number of themed evenings. Each event will be announced on social networks a few days beforehand.
All in all, it's a place to chill out, sunbathe, have a drink, eat, shop, meet new people and dance. A place that brings together all the good vibes we need to have a great August in Paris !