LE MARAIS WELCOMES THE FIRST LES DEUX STORE

Danish brand Les Deux has opened its very first location outside Scandinavia, at 32 Rue de Poitou in the Haut-Marais district of Paris.
The 85 m² boutique embodies the brand’s DNA: a blend of Nordic elegance, minimalism, and sporty influences.
This opening marks a major milestone in Les Deux’s European expansion strategy, as the brand continues to win over an urban and cosmopolitan clientele.

The interior combines walnut wood, custom Persian rugs, and nostalgic gymnasium details such as a hand-painted basketball hoop at the center of the space.
The concept, titled “Home Court,” expresses Les Deux’s philosophy: an elegant yet accessible style rooted in everyday culture.
The warm, artisanal atmosphere invites visitors to discover the collections in a new light.

After several years of presence in major French department stores like Galeries Lafayette and Printemps, Les Deux chose Paris to build a closer connection with its community.
This first flagship confirms the brand’s ambition to establish itself in the French market while strengthening its international presence.