14 July 2022 – By Promostyl

LACOSTE OPENS A UNIQUE NEW POP-UP IN IBIZA

The brand Lacoste opens the new hot-spot in Ibiza in an old port building located in front of the island's harbor, until October 31. This new pop-up store allows fans of the brand to find themselves on a more vacation and relaxation in the center of La Marina.

Created only for this project, the interior of the store is atypical, before entering our eyes are attracted by the terrace with giant balloons in the shape of crocodiles and umbrellas with bright and iridescent colors that contrast with the typical white walls of Ibiza.

To keep the spirit of Ibiza and make the most of the view while shopping, a Lacoste bar, located at the front of the store, offers coffees, natural juices, wines, and even cocktails. Open from 12 pm to 2 am, the place can welcome customers even at night for evenings with the city's atmosphere.

In terms of aesthetics, this ephemeral place perfectly combines the French style of the brand with the Mediterranean atmosphere. You can find products from the summer collection, swimwear, accessories, and the new fashion sport line.

To create a souvenir of the moment spent at the pop-up, a personalization area and a photo booth have been made, where you can buy souvenirs of the island and take pictures to immortalize this unique moment.

Throughout the opening of the pop-up, Lacoste organizes activities around the island to bring together locals and travelers. The aim is to create a multicultural Mediterranean meeting point with the Lacoste family.