November 25th 2021 – By Promostyl

The "To Summer" Store in Beijing

The oriental aromatherapy brand "To Summer" has opened its first store called "To Summer Living Room" which is located on the first floor of the northern district of Taikoo Li, Sanlitun, in Beijing. The brand offers perfumes, but mostly home fragrances such as home perfumes, incense, and candles. In their store, there are streamlines and curved surfaces, mirrors, naturalistic materials and different colors that help to improve the atmosphere of the space. Their interior design transforms the 170 m2 space into a real store and invites passers-by to stop by the store and enjoy the "To Summer" experience.

The architects at FOG Architecture created a "modern cave" atmosphere with cloud-shaped mirrors as well as wooden seating and curved walls. Outside, the facade is made of coarse gray-toned. The idea was not to directly create the natural look of a cave, but instead, to present the characteristic elements of material textures to inspire the customer experience.

The interior space of the store is divided in two by a metal screen that begins at the entrance of the store and continues along the central island, from the sales area, to the checkout area at the back of the store. The display area is made up of shelves that help present the products like works of art. The entire customer flow is connected by a U-shaped passage. Upon entering, the flow of visitors is naturally streamlined thanks to the space's layout. The architects and the brand particularly wanted the customers to follow each other in the same direction in order to respect the safety gestures of Covid-19.