August 26th, 2021 – By Promostyl
Ecco shop: the art of walking
For its main shop in Shanghai, the trainer and leather goods brand Ecco decided to mix shoes and artworks.
It is in a futuristic atmosphere in shades of grey that customers discover the brand's collections, as well as artworks chosen by the designer. Aiming to propagate the brand's ideals, the works represent technology, comfort and innovation.
Made from various materials such as mirror, greenery, fur, sheet metal and concrete, they blend in perfectly with the rest of the shop, allowing for more than just a shopping experience, but a true museum visit.