KURT GEIGER REVEALS HIS BRILLIANCE AT GALERIES LAFAYETTE
Kurt Geiger lights up Galeries Lafayette Champs-Élysées with his new pop-up, an ephemeral residence until April 15.
A playful tunnel guides visitors into the shimmering world of the British brand, featuring its Spring/Summer 2024 campaign with model Adwoa Aboah.
Walls lined with Kurt Geiger’s colorful DNA invite immersion in a shimmering pavilion, inspired by the brand’s new flagship store in London.
Steven Sousa, International Director of Kurt Geiger, expresses his satisfaction with this collaboration with Galeries Lafayette, underlining the importance of the privileged location within the atrium of Galeries Lafayette Champs-Élysées.
The pop-up is distinguished by its focus on the brand and accessories, offering a selection of Kurt Geiger’s best-sellers, from everyday pieces to rainbow models worn by celebrities such as Kylie Jenner and Julia Roberts.
The emphasis is on color and ornament, with psychedelic motifs on the Southbank tote bag and Kensington cloche hat, as well as a range of two-tone denim.
This colorful and festive immersion in the world of Kurt Geiger promises a vibrant and captivating shopping experience for visitors to Galeries Lafayette Champs-Élysées.