JEANNE FRIOT INAUGURATES A POP-UP-SHOWROOM AT FASHION WEEK

Jeanne Friot, a rising figure on the Paris fashion scene with four shows to her credit, is revolutionizing the fashion landscape with her authentic, responsible and committed approach. Having cut her teeth with the major fashion houses, this queer designer embodies the new wave of conscious, free-spirited designers. For Paris Fashion Week, she opens a pop-up-showroom at 36, rue Debelleyme, in the Marais district, from February 29 to March 6.

This initiative is part of both a B2B and B2C strategy, offering both its community and international buyers the opportunity to discover its creations. "The e-shop has been running well for two years, but our customers express a desire to see the pieces in person. They used to go directly to the atelier. That's why we decided to organize this first live sale, focusing on pre-orders for the Autumn-Winter 2024/25 collection. This will also enable us to optimize our production by managing our stocks of raw materials", explains the 28-year-old designer, who was also invited to the Japanese Wanderlust showroom in Tokyo from February 19 to 25.

The brand, which employs a team of five, is distributed in France by prestigious retailers such as Printemps and Galeries Lafayette, in Canada by Maison Simons, in Korea by Empty and in Taiwan. The daughter of a visual artist and a music publisher, Jeanne Friot has always dressed musicians and artists. "I grew up to the rhythm of concerts. I've been interested in fashion and the stage since I was 4 years old. It was my dream," she points out.