H&M X ROKH

Rok Hwang, with his delicate, experimental style, and accessible fashion giant H&M join forces in a long-awaited collaboration.

Born in Korea, but raised between Texas and the UK, Rok Hwang brings a breath of fresh air to the global fashion scene. His delicate yet avant-garde creations have won over a devoted following since the launch of his eponymous brand in 2016.

The Rokh x H&M collection features a range of pieces for men and women, from lined raincoats to dresses with removable hems, from corsets to reworked jeans. Each piece embodies Rok Hwang's distinctive aesthetic, while offering an accessible touch thanks to H&M.

Interactive details and removable elements allow individuals to experiment and personalize their style, adding a playful dimension to the collection.

The planned launch date for this collaboration is April 18, 2024, and it will be available in selected stores as well as online.

This fusion of Rok Hwang's creative genius and H&M's global reach promises to deliver a unique shopping experience for all fashion lovers, while pushing the boundaries of contemporary fashion. The collection is designed to inspire, surprise and empower, reflecting Rok Hwang's vision of timeless, inclusive fashion.