H&M X GLENN MARTENS

H&M joins forces with Belgian designer Glenn Martens for a capsule collection launching on October 30, 2025.
The creative director of Y/Project and Diesel reimagines H&M’s wardrobe essentials through his experimental lens, blending sculptural silhouettes, metallic finishes, pleated textures, and trompe-l’œil details.
The collection draws inspiration from the Swedish brand’s archives while infusing them with a bold and playful spirit.

The range includes womenswear, menswear, and unisex pieces, complemented by striking accessories.
Glenn Martens describes the project as “a big family of garments,” each with its own personality, designed to evolve with the wearer.
Key pieces include structured boots, silver-finish coats, and reworked denim, all hallmarks of the designer’s unique aesthetic.

The campaign takes cues from British aristocratic portraiture reimagined with irony, starring Joanna Lumley and Richard E. Grant
With this collaboration, H&M embraces a vision of style that is free, theatrical, and contemporary, turning experimentation into a new classic.