By collecting data on our everyday behaviour, technologies end up knowing us better than ourselves. Following the example of Style Check, mentioned in the AW20-21 Influences Trendbook (page 7), DayLab studio has just completed the interior of the “HeyShop” store in Shanghai, China. Relying on both online and offline commerce resources, HeyShop offers a unique shopping experience in a space with a minimalist and futuristic décor.
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/200005-1024x683.jpg)
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/200004-1024x836.jpg)
where online and offline commerce meet
While we usually set offline or physical selling against online selling, this is not true for HeyShop, a new Chinese store concept that has had the bright idea of combining the advantages of the two options. HeyShop offers a frequently changing selection of products (ranging from cosmetics to decorative objects, through fashion accessories) that is based on analysis of consumer preference data in near real time.
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/HEIDIAN-02-1024x771.jpg)
HeyShop merely mirrors the major purchasing trends and provides an extremely flexible and highly desirable product offering.
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/HEIDAIN-24-1024x683.jpg)
minimalist and futuristic decor
In order to adapt to the many changes in the product selection, DayLab studio has created a rather streamlined and minimalist space characterised by fresh pop colours. The changing rooms play a central role at HeyShop, as they provide a service from which it is impossible to benefit when purchasing online.
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/Heyshop-Shanghai-china-1024x683.jpg)
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/heyshop-shanghai-1-1024x502.jpg)
No fewer than seven changing rooms are therefore arranged at the heart of the space to best satisfy the demands of customers looking to enjoy the advantages of shopping in a brick-and-mortar shop. To make the store visit even more pleasant, HeyShop has been designed first and foremost as a space where people can meet up and hang out.
![HeyShop](https://www.promostyl.com/wp-content/uploads/2019/02/heyshop-shanghai-2-1024x502.jpg)