CHANEL OPENS IMMERSIVE POP-UP IN LONDON FOR CHANCE EAU SPLENDIDE

Chanel is celebrating the launch of its new fragrance, Chance Eau Splendide, with an immersive pop-up in Shoreditch, London.
Running from April 25 to May 5 at the Dream Factory, the space invites visitors into a playful, sensory journey inspired by the fruity-floral scent created by in-house perfumer Olivier Polge, blending sparkling raspberry, Grasse-grown rose geranium, and a luminous floral heart.

Inside, interactive installations, games of chance, raspberry-scented cotton candy, and a hall of mirrors echo the campaign starring Belgian artist Angèle. A fragrance bar allows visitors to discover the rest of the Chanel Chance collection.

The experience ends with a limited-time beauty boutique offering fragrances and exclusive beauty products. Two paid experiences are also available: a 75-minute personalized makeup session for £60, and a May 1 soirée with a DJ, cocktails, and an elevated goodie bag, also priced at £60.