April 15th, 2021 – By PROMOSTYL
Gentle Monster mixes technology and nature for its new store
South Koreaneyewear brand created in 2011, Gentle Monster is not only know for itsfuturist glasses but also for the decoration of itsretailspaces and for continuouslyrevampingits boutiques to keepabreastwith the fast-evolvingsensibilities of itsconsumers. It’s in the Chinese capital that the Korean brand decided to get a new look, in order to create a brand new shopping experiencewith the help of the designer team of the brand.
On the theme « The Revolution », the store has been completelytransformed in an univers mixing nature and plantation withfantastictechnology, the brand’s signature. Robotic machines are presentthroughout the store, mixingnaturalmaterials and technology, articulating and moving to give life to the decor.
GentleMonster’sproducts are meticulouslyplaced on metal and woodshelves and tables, in order to harmonizethemwith the works of art. A color block carpetcovers the floor of this store of twofloors, in order to bringingsoftness to machines soraw and complex. A very original store to befound in the heart of Beijing, meeting point of all the young and trendyChinese.