GAP X AWAKE NY

The collaboration between Gap and New York-based label Awake NY was unveiled in Spring 2026, highlighting the American brand’s strategy to refresh its image through partnerships rooted in urban culture.
Founded by Angelo Baque, a former Supreme member, Awake NY brings a perspective shaped by the New York scene, with a focus on identity, community, and cultural references.

The collection builds on Gap’s core wardrobe staples, including hoodies, T-shirts, trousers, and denim pieces, all reinterpreted.
The cuts remain close to the brand’s foundations, enhanced by graphics, reworked logos, and visual messages specific to Awake NY.
The color palette favors classic tones, complemented by more pronounced accents, creating contrast and strong visual clarity.

The release is rolled out internationally, both online and in stores.
This project is part of Gap’s broader strategy to reconnect with a younger audience aligned with streetwear codes.
It highlights a collaboration model based on the meeting of a heritage brand and a contemporary label, offering a product range that is both accessible and clearly defined.