21 July 2022 - By Promostyl
FiSN between reflection and disconnection
FiSN is a streetwear brand created following the covid crisis by the founder of Oallery, a concept store located in Amsterdam. The brand had already opened a pop-up in Shanghai at the beginning of the year, but now it is in Shenzhen, the creator's hometown, that it chooses to settle.
FisN, which stands for Future is Now, decided to name this space "FiSN COAST" which pays tribute to Shenzhen with the theme of the sea, there are shades of blue and designs that represent the waves and the bougainvillea, the official flower of this city
For the store opening, the brand launched a new collection always intending to pay tribute to Shenzhen with designs and colors that recall this city. This collection is only available in the store.
The shopping experience has been completely reinvented to educate young people about environmental issues: forest fires, epidemics, and global warming, ... The brand is convinced that young people are the future and therefore communicates with the name FiSN on the responsibility of each about the planet.
All along the store, there are break areas with hammocks, gardens, deckchairs, and plants. XXL graphic visuals are scattered in this place to illustrate the bougainvillea which symbolizes protection. This unique place has been thought of as a place of reflection and disconnection, with a layout that leads to relaxation, the goal is to impact customers on the philosophy of the place and less on the products.