"FASHION HONG-KONG", THE NEW POP-UP STORE

Hong Kong fashion designers make a stopover in Paris with a unique pop-up store called "Fashion Hong-Kong"! Hong Kong, renowned for its avant-garde spirit, is an inexhaustible source of inspiration. Designers are ahead of their time, offering eco-responsible collections that brilliantly blend the sophistication of modern design with the traditional charm of Chinese and Western cultures.

A meticulous selection process orchestrated by the Hong Kong Trade Development Council, with the support of the Hong Kong Economic and Trade Office, Brussels, has brought together some twenty talented designers near the splendid Place du Marché Saint-Honoré to showcase Hong Kong refinement. Among them were ARTY:ACTIVE and its eco-responsible streetwear, the WHY brand synonymous with elegance, LOUISE CASTLE's premium creations in suits and accessories, and Pair Pair Full's eccentric socks. On the leather goods side, particular attention is paid to quality, with brands such as SOULMATTE, specialized in trend-setting vegan leather goods, OLEADA for bags combining design and practicality, and Coat Tote for ultra-customized bags.

Hong Kong art will also be in the spotlight, with works in small format. Pen So will present her exhibition "Au pays des voyageurs. Le paysage urbain de Hong Kong", featuring six emblematic scenes of the city, sketched in black and white, while Yan Kiu Lam will present a series of small square canvases painted in gouache and watercolor. In addition, decorative accessories by Jardins Des Fontaines will offer a unique fusion of tradition and innovation, timeless jewelry by KKLUE and La Serenidad will allow everyone to adopt a touch of elegance, and the magnificent objects of Ditto Ditto, master of refined stationery design, will also be present!

This event is aimed at all fashion and design enthusiasts keen to discover new stylistic horizons. It is also an opportunity for fashion industry professionals to explore Asian creativity and design trends.

Pop-up open until March 25 !