DESIGUAL X MASHA POPOVA

Spanish fashion house Desigual opens 2026 with a striking collaboration alongside London-based Ukrainian designer Masha Popova, renowned for her bold approach to denim and contemporary femininity.
This co-created capsule draws from Desigual’s iconic archives, reinterpreting its bohemian DNA through a sharper, more assertive lens, where denim becomes a living, handcrafted material and silhouettes express a confident, modern attitude.
Launching on February 17, the collection will be available in stores and online, marking a key moment in the brand’s international creative strategy.

Nineties and early 2000s aesthetics play a central role throughout the collection, blending fringe dresses, wide-leg jeans, statement T-shirts and coordinated sets inspired by a relaxed yet expressive retro spirit.
Popova’s cultural sensibility and casual elegance inject new energy into Desigual’s signature graphics and organic textures, resulting in a line that celebrates bohemian freedom while anchoring it firmly in today’s urban fashion landscape.

This partnership highlights Desigual’s desire to engage with emerging international creative voices while strengthening its presence in key markets such as the United Kingdom, where the brand continues to expand digitally.
As part of a curated series of collaborations, Desigual x Masha Popova contributes to refreshing the brand’s image for a new generation and reaffirming its position as a bold and creative player on the global fashion scene.