January 11 - By Promostyl

Giant bags in the city!

Giant bags... Yes, you read that right, giant bags! Louis Vuitton surprises us again with the first appearance in China of the Speedy XXL. These bags have been spotted in front of Louis Vuitton boutiques, and this time it's in the capital that these giant specimens will make their appearance.



A month ago, giant Louis Vuitton bags caught the eye of Shanghai's residents. In front of a Louis Vuitton store, these giant accessories made a big impact, especially on the Huangpu River, as can be seen in the photo.



An incredible and original idea that will take place in Paris in early 2024. The capital is set to be the last station for this extraordinary concept, after China and New York.

This innovation is not insignificant, as the launch of the new Maison Spring-Summer 2024 collection, directed by Pharrell Williams, has a role to play in the unfolding of this event.


For the occasion, an "ephemeral residence" was created to share the new ready-to-wear pieces with the general public.

"This immersive space was imagined as a true setting echoing the "LVRS" philosophy inseparable from Pharell Wiliams' approach, which refers to the diversity of the global Louis Vuitton community: lovers of LV creativity united around the House's fundamental values."

Maison Louis Vuitton