COTY INAUGURATES ITS OWN FRAGRANCE LINE IN PARIS

To celebrate its 120th anniversary in a thriving high-end fragrance market, American cosmetics giant Coty is launching its own fragrance range under the name Infiniment Coty Paris.

The collection has been available online since February 28, and will be available in stores from March 20 in a Paris pop-up store.

During Paris Fashion Week, the American cosmetics group will take over 5, rue Saint-Merri in the Marais district to present the fourteen fragrances in its new collection. From 2 to 8 p.m., visitors will have the opportunity to discover the fragrances, attend lectures, dance performances and artist showcases, and enjoy works of art inspired by the Infiniment Coty Paris bottle.

The romance with Paris will continue on March 20 with the opening of a first worldwide pop-up at 5, rue des Blancs-Manteaux, also in the Marais district.

Infiniment Coty Paris sets itself apart with a first-ever collection made entirely from 100% carbon-captured alcohol via a biofermentation process.

The bottles containing these fragrances opt for a minimalist design and are specially conceived to be stackable. What's more, there's no secondary packaging, just a plant-fiber envelope.