Biodiversity: the next step towards sustainable fashion

Improving their impact on biodiversity will be the urgent new aim that fashion brands and other ready-to-wear retailers must pursue. At least, this is what the “Biodiversity: The next frontier in sustainable fashion report from the firm McKinsey & Company reveals. Here’s how.

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Post-lockdown trends

Given the lockdown, the coronavirus crisis has led us to rethink and question the way we dress, foreshadowing the arrival of new style paradigms that are a far remove from the concept of trends, blending a casual style and eco-friendliness.

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Already having been turned upside down and in major flux, the fashion world has seen its standards shift over the past few seasons, with the global Covid outbreak only accentuating these fundamental questions, namely the date and format of the presentations of the collections, or even the pertinence of fashion weeks…

Questions that have been around for a while

These questions are nothing new as, already in late 2015, the CFDA – the Council of Fashion Designers of America – had considered several options for reorganising the way in which the new collections are presented during New York Fashion Weeks. And for good reason: “designers, retailers and editors have been questioning the relevance of Fashion Week in its current format for some time,” Steven Kolb, its CEO, explained to us.

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And then from 2017 there followed a series of announcements and actions by top houses such as Burberry, which shows its women’s and men’s collections together, with all the clothes being immediately available for sale both in stores and online. Gucci has also made the decision to merge its men’s and women’s collections and only offer mixed shows.

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“In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers is an antiquated idea and one that no longer makes sense,” stated the American designer Tom Ford.

According to Demna Gvasalia, the artistic director of the Vêtements collective and the Balenciaga brand, there is a need to simplify the production process and get out of the “vicious circle of the current system”, an infernal whirlwind that “kills both the creativity and the business”.

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Post-Covid: a key step in fashion weeks’ future

And now what? Some are completely renouncing the fashion show, while others are arranging non-professional shows, an example set by Givenchy.

The post-lockdown period has led to new announcements… A few days ago, Gucci’s creative director, Alessandro Michele, announced that from now on he was going to choose his own tempo for presenting his collections and shows. The designer no longer wants to get caught up in the frenzied pace of fashion, a desire already expressed by several top houses.

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In a long post published on his Instagram account, Alessandro Michele explained that the upheaval caused by the coronavirus crisis has been an opportunity for reflection.

“These days of confinement, in a suspended time, I try to ask myself what is the meaning of my actions,” he writes in this post. “Our reckless actions have burned the house we live in. In my own small way, I feel the urgent need to change a lot of things in the way I work.”

A new chapter in fashion is undoubtedly beginning, in which we will all play a part…

Cottagecore, a new aesthetic where nature prevails

The internet has been the stage for the emergence of several aesthetics trends, and most of them actually end up becoming guides for the development of food, beauty, fashion and design products. During the first trimester of 2020, a specific aesthetic has gained numerous adepts: The Cottagecore.

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Our 2020 summer swimwear wishlist

Because there will be better days ahead although we are currently in lockdown, we are beginning to look at this summer’s collections! When you think of summer, you think of swimwear. The Promostyl team has therefore prepared its favourite little selection of swimwear just for you, to wear whether you’re at the beach or in your garden.

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Tights trends for 2020

The year of 2020 has started somewhat in a very different way for most of the world’s population, and as we face a quarantine that seems to be endless one thing is certain: fashion will change. It is interesting to notice that even though people will want to spend more time outside once it is all “over”, the comfort they have experienced at home will probably be the main feature while looking for the next trendy item to buy. Coincidentally, an item seen during fashion shows last season suits pretty well this new fashion era: stockings.

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Nostalgic Fashion inspired by the 18th century

The fashion industry is committed to always present desirable designs, and it does so by displaying the latest collections during fashion shows all over the world. It is an endless cycle of showcasing clothes and accessories that will be in stores in a matter of months, which will be eventually adopted by a great percentage of consumers. Thus it implies that fashion workers – specially trend forecasters – are always looking at the future and trying to find what the rest of us will want to wear next season. However, there are times that in order to figure out what customers will want, one must look to the past.

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