When fashion and the virtual world become one

Inspired more than ever by the virtual world, fashion designers are now trying out new digital experiences, fusing reality and computer-generated images. We remember the collaborations of Dior with the avatar Noonoouri and Louis Vuitton with Final Fantasy figures. Fashion is now appropriating a new world of endless possibilities.

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Selling second-hand items: a new fashion phenomenon

Selling second-hand items is not only economical but also champions eco-friendly values. Rented, resold, recycled or transformed… clothes are being given a new lease of life, limiting the waste problem raging on a global scale.

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Estelle Zhu, the winner of IFA Paris’ graduation competition

Budding designer Estelle Zhu, IFA Paris’ student, presented a first, highly creative collection, questioning our relationship to our cultural identities, whether contemporary or traditional.

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Ashleen Castillo & Destiny Garner, Moore College of Art & Design graduates, present their fashion show at NYFW SS20

Two young fashion majors from the prestigious Moore Fashion Design school had the unhoped-for opportunity to present their collections on 7 September, right in the middle of New York Fashion Week. The winners of the Fashion Week award sponsored by Century 21 Stores, Ashleen Castillo and Destiny Garner were indirectly sponsored by Global Design Feature, an international platform that helps aspiring designers to reveal their work during NYFW as well as in other fashion capitals worldwide. A way of making each of these designers’ dreams a reality.

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Paris Fashion Week: Promostyl’s six favourites

Paris Fashion Week was held from 23 September to 1 October. Between shows by major luxury houses and those by emerging brands, PROMOSTYL has spotted six designers who stood out during this event, which made a lasting impression once again.

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Suk-Kyung Lee, First Prize: Bachelor in Fashion Design Competition 2019 – IPAC Geneva

A laureate of the renowned Genevan fashion school, the young designer has drawn on her multicultural experience to craft an inspiring first collection blending tradition and modernity.

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Méghane Romagnoli, a Fashion Design and Pattern Making student: LISAA Favourite Collection

In the town hall of Paris’ 5th arrondissement on place du Panthéon, Méghane Romagnoli presented her first collection for her graduation project at LISAA. Every year, the renowned fashion school organises a fashion show presenting its future graduates’ work. It is a way to get a glimpse of the up-and-coming generation’s work.

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NY Fashion Week: Promostyl’s seven favourites

New York Fashion Week finished on 11 September. While designers presented ever more creative collections, Promostyl spotted seven designers who stood out during this unmissable fashion event.

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Luxury brands and their new concept stores

Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.

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When artificial intelligence turns its hand to fashion

Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain for almost $9,500, a first in the fashion world.

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