Raf Simons joins Miuccia Prada at the head of Prada

At the latest Milan Fashion Week, the Italian house announced the arrival of the Belgian designer Raf Simons alongside its founder, Miuccia Prada. An event.

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Clear Fashion: the mobile app to choose clothes that are kind to people and the environment

What lies behind the clothes that we sometimes buy in a frenzy without really thinking about it? This is the question that the Clear Fashion app attempts to answer, deciphering brands and their production methods at a mere click on your smartphone. Here’s how.

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New and more ecological Generation of Brazilian Bikini

It is almost time to buy yourself a new swimsuit however it is important to keep in mind that traditional fabrics used to create your favorite bikini is also harmful to the environment, and it is quite simple to understand why: plastic.

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The Jacquard by Google fashion innovation

A device that allows you to transform any garment or fashion accessory into a connected object? This is the feat accomplished by Google, which has managed to convince Levi’s and Saint Laurent to incorporate it into one of the pieces in their collections. Here’s how.

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Promostyl’s ten favourite looks from Haute Couture SS20 Fashion Week

A celebration of the know-how of the top luxury houses’ couture ateliers, the most recent haute couture Fashion Week showed, once again, what French fashion knows best. Precious fabrics, meticulous embroidery, fabulous silhouettes: in the space of a few minutes, the shows revealed a huge amount of effort, combining an acute sense of detail with hundreds of hours of work. The proof times ten.

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When fashion reconciles luxury and the environment

A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials used in their clothing and accessories collections.

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50 years of fashion through the eyes of Jean-Paul Gaultier

It’s only a “bye for now”. Or almost. At the age of 67, the fashion designer Jean-Paul Gaultier presented his last haute couture show at the most recent Paris Fashion Week. It was an opportunity for the bad boy of French fashion to celebrate 50 years of fabulous creations with his indomitable party spirit.

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THE MEN OF PARIS FASHION WEEK

Men’s Fashion Week has just come to a close and our key takeaway is the following: the men’s wardrobe will be playful with an imaginative note. A pronounced touch of humour marked the men’s designers, who approached the season with narrative motifs, lots of pets and colour teamed with shine.

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Hed Mayner, the designer to keep an eye out for at Paris Fashion Week

The winner of the Karl Lagerfeld Prize at the latest LVMH Prize awards, the young designer of Israeli descent presented his first official collection at the start of this year, blending urban minimalism with neo-oriental inspirations.

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FOCUS ON BOTTEGA VENETA’S NEW IMAGE

Daniel Lee has been delighting and surprising the fashion sphere with Bottega Veneta’s new image for just over a year now. Appointed creative director following on from Tomas Maier after 17 years, Daniel Lee has met the challenge with flying colours, successfully reviving the house.

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