THE BRANDS THAT WE’LL BE FOLLOWING THIS SUMMER

Winter is far from over and we’re already thinking about the looks that we’ll be wearing this summer… But what are the brands to follow to create the perfect look? Discover our teams’ favourite selections for next summer

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THE RELAUNCH OF THE MAISON PATOU

After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the label in 2018.

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Baptiste Pradeau, valedictorian and graduate of Studio Berçot

With an aesthetic in tune with the times, Baptiste Pradeau expresses his different creative talents, designing impactful accessories and innovative total looks. Here’s his story.

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ESMOD Seoul's international show and 2019 graduation show

To mark its 30th anniversary, ESMOD Seoul fashion school organised two fashion shows on 5 December: one for the ESMOD international group and one celebrating the end-of-year diplomas for ESMOD Seoul students.

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Fashion Pact: when fashion makes an environmental commitment

François-Henri Pinault presented his Fashion Pact at the most recent G7 summit. Supported by over 140 signatories, the head of the Kering group suggests concrete ways to minimise the damage to the environment caused by the textile sector.

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Sézane's dazzling success

It’s hard not to have heard of Sézane, the fashion label born online in 2013 that has shaken up the French retail market in the space of a few years thanks to thousands of loyal customers. A dazzling success that the brand owes to its founder, Morgane Sézalory, whose creativity and art of presentation have enabled her to create a new empire.

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Elisey Argirov, First Prize 2019 Young Talent Contest – Mode Estah

Japanism was the theme of the ninth Young Talent contest organised by the fashion school ModeEstah, which every year gives budding young designers the opportunity to reveal their talent. A competition open to all fashion enthusiasts without any prior training, which young Elisey Argirov won hands down with an artistic project inspired by the delicate art of origami and the fabulous work of the Japanese designer Issey Miyake.

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Laure Fernandez, an Esimode graduate and winner of the Kering Award for Sustainable Fashion

Dyeing our fabrics a bright, long-lasting colour without polluting the environment? It’s now possible with microbial pigments, as demonstrated by Laure Fernandez and her “Future Artisans” project.

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SHANGHAI FASHION WEEK MENSWEAR SS20: THE TRENDS TO KNOW

As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.

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SHANGHAI FASHION WEEK WOMENSWEAR SS20: THE TRENDS TO KNOW

As a talent spotter and expert in new trends, PROMOSTYL comments on and analyses the latest SS20 trends presented by young Chinese brands during Shanghai Fashion Week. Inspirations, star pieces and key details: a review of these collections with a restricted yet nonetheless (very) definite influence.

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