Window displays given pride of place by Studio Viaduct
After the widespread closures due to the pandemic, a number of stores are attempting to renew their selections and offer clever new ideas so that customers continue to desire, dream and shop despite the current context. In Copenhagen, Studio Viaduct has invited six artists and brands to take over the design of six window displays that can be seen from the street and are closed to the public.
New Antonia flagship store in Hong Kong.
After this complex period with coronavirus and the demonstrations beforehand, Hong Kong is finally getting back to normal everyday life. The best indicator of this return to normal is still, as always, the retail trade. We find an example here with the opening of the new Antonia store.
The Dolce & Gabbana store has just opened in Hong Kong
Department stores, fashion labels and luxury brands closed their stores all around the world with the Coronavirus crisis, but Dolce & Gabbana organized itself and opened its flagship store on Canton Road in Hong Kong.
IKEA’s new business model at the heart of cities
Across different borders, IKEA is constantly testing where and how people wish to buy for an endless supply of homeware products. Last year, the brand opened a series of small stores in New York, Paris and soon London that function more as showrooms where you come to look at the displays, walk around and think. At the same time, IKEA is designing urban stores on a larger scale where the concept is a hybrid between a small showroom urban store and a large shopping area where you come to get your products.
ICICLE CONCEPT STORE, THE SLOW FASHION GIANT
For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the heart of avenue George V.
RETAIL TRENDS FOCUS: THE NEW GALLERY STORES
While the trend prevails, boutiques and concept stores are continuing to increasingly resemble art galleries. Bicycles are becoming design pieces and clothes works to be contemplated.
Will the consequences of a widespread lockdown give rise to more colourful concept stores?
In the wake of a lockdown period during which the global population is staying at home despite the arrival of good weather, people are already thinking about what will happen afterwards. Will brands be rethinking their store concept, which at present is more focused on the essentials and minimalism in the form of brickwork? Designers are currently working on the future of these stores. Now under lockdown, will they choose colour when shops open again? Here are a few avenues already explored by some of them, proving that the era of colour has arrived!
Limiting materials to create new stores
The Madrid designer Jorge Penadés has designed a store for the highly renowned shoe brand Camper using simple perforated metal profiles.
A store with an interplay of lights and reflections
Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist space.