BEYONCÉ × LEVI’S

Beyoncé has taken a bold new step with her collaboration with Levi’s, unveiled in early August 2025. The highlight of this partnership is the short film The Denim Cowboy, the final installment of the long-running “REIIMAGINE” campaign. Showcasing the standout pieces from the collection, the film delivers a powerful visual narrative directed by Melina Matsoukas. Beyoncé appears stunning in the Western Crystal ’90s Shrunken Trucker jacket and the new 501 Curve model, blending elegance with ergonomics designed for modern femininity.

The collection features iconic finishes such as Western Crystal, Laced Up, and Authentic, applied to classic silhouettes like the 501 and the Trucker. Rhinestone details, refined lacing, embroidery, and leather “BEYONCÉ X LEVI’S” patches highlight a sophisticated fusion of denim heritage and contemporary couture flair. The 501 Curve, a new fit tailored to embrace curves, stands out as one of the collection’s key highlights.

Following its launch on Beyoncé’s official website, the collection has been available on Levi’s.com and in select stores since August 7. Described by Levi’s as a unique chapter in its history, this collaboration reaffirms the brand’s connection with women as major cultural figures. More than just a partnership, it is a celebration of denim craftsmanship reimagined by the iconic Beyoncé.