AMI OPENS POP-UP, CAFÉ AND FREE SKATING RINK
In honor of its cherished values of friendship, love and sharing, AMI is celebrating the festive spirit of the holiday season by warmly inviting friends and customers to join in an enchanting ice-skating experience. A specially erected ice rink will host this magical event, promising total immersion in the world of the House.
From December 16 to 31, La Patinoire AMI will take place in the Cour d'Honneur of the Palais-Royal. This icy oasis will be open to all, offering Parisians and visitors alike the opportunity to immerse themselves in this unparalleled winter atmosphere. Access will be free for all those who register via a form.
AMI is also presenting an ephemeral store featuring an exclusive fashion collection, and the very first Café AMI offers a gourmet interlude in an enchanting setting.
Inspired by the brand's festive collection, this skating rink marvels with its shiny chrome barriers, a black AMI Heart in the center and string lights capturing the iconic elegance of Paris. Spread over 22 meters, the rink offers absolute icy pleasure thanks to eco-friendly self-lubricating tiles, providing a glamorous and irresistible experience.
Across the street, the AMI pop-up store opened its doors on December 1, and is extending the enchantment until December 31. Inside, the brand unveils an exclusive capsule collection to celebrate the festive season. This unisex selection includes ready-to-wear, bags and accessories in subtle shades of white and silver.
And as with any Parisian experience worthy of the name, gourmandise is also in the spotlight, with the inauguration of the very first Café AMI in Paris. This chalet next to the skating rink offers a selection of hot drinks at around €5, adding a delicious touch to this winter adventure.