October 03 - By Promostyl
Air France celebrates its 90th anniversary!
Air France will celebrate its 90th anniversary on October 7, 2023.
90 years of travel, gastronomy, design, haute couture, art and architecture.
To mark the occasion, the company commissioned Xavier Ronze, head of the Paris Opera Ballet's costume workshop, to create a collection of five iconic dresses embodying its legend. "The idea was to tell the Air France story, and to do that I wanted spectacular clothes," explains Xavier Ronze.
These five original Air France dresses are on display in the window of Galeries Lafayette Paris Haussmann until October 10, 2023.
90 years of elegance
The five dresses in the collection represent different attributes of Air France. Aircraft and technology (a propeller button). Uniforms and fashion, gastronomy and tableware (a bell with a lobster as headgear). Also its emblematic posters promoting its vast network. The same goes for design and architecture.
Each dress is a journey. Xavier Ronze has created these pieces using elements of the company's heritage and the present day. He represents the link between history and modernity, and embodies the very best of Air France.
Air France at Galeries Lafayette
To celebrate its anniversary, Air France presents this unique collection in the 12 windows of Galeries Lafayette, the Parisian temple of fashion in the heart of Paris. The dresses are surrounded by some of Air France's finest historical pieces, showcasing 90 years of in-flight comfort, iconic aircraft, superb designer uniforms, in-flight gastronomy and design. The showcases are open to all visitors, free of charge.
Inside the department store
The department store has also dedicated a whole space to pop-up stores paying tribute to the French company's incredible heritage. You'll find numerous objects created or reissued specifically for this anniversary. A special "90th Anniversary" collection of model aircraft and lifestyle products. Travel kits, postcards, luggage tags, notebooks.
And for the first time in its history, Air France is offering visitors the chance to purchase original tableware signed by painter Jean Picart Le Doux and available on board its La Première and Business cabins from 1966 to 2000.
All proceeds from the sale will be donated to the Air France Foundation, which has been working to help children around the world for 30 years.
Air France fashion show at Galeries Lafayette Paris Haussmann
During this commemorative period, Air France and Galeries Lafayette will be offering visitors the chance to attend real fashion shows. These shows will feature models wearing the company's emblematic uniforms, from the first "bartender" uniforms to haute couture pieces signed by great designers such as Christian Dior and Cristóbal Balenciaga.