ADIDAS X SIMONE ROCHA

The London Fashion Week witnessed one of the most surprising and inspiring collaborations of the Autumn‑Winter 2026‑2027 season: the meeting of Adidas Originals and Simone Rocha, an unexpected union between iconic sporty spirit and a deeply contemporary romantic vision.
Shown on the Alexandra Palace runway, this co‑signed collection is not just a style exercise it reinvents the codes of sportswear by infusing them with the delicate, narrative imagination of the Irish designer.
Adidas, in a strategic move that confirms its shift toward the fashion world, grants Rocha full creative freedom to blend the functional lines of athletic wear with her design vocabulary of lace, pearls, and ribbons.

At the heart of this capsule, traditional sporty aesthetics transform into a visual poetry where pearl‑ornamented tracksuit jackets sit alongside three‑stripe tops with ruffles and satin micro‑shorts.
The proposed silhouettes reveal a fascinating duality between rigour and fantasy: athletic‑inspired bloomers and hybrid sneakers that merge ballerina spirit with crystalline details each piece embodies this creative tension between performance and poetry.
The Adidas Trefoil logo is subtly reworked, integrated into Simone Rocha’s signature « SR » graphic, a motif that runs through clothing, bags, and accessories.

This collaboration marks a turning point in how sport and fashion converse today.
It illustrates a hybrid fashion that refuses boundaries between utility and dream, where the technical heritage of a sports outfitter melts into the sensitive expression of a designer who has always celebrated powerful, complex femininity.
The result, unveiled in London, promises a collection that will be seen not only on the streets but also in imaginations redefining the rules of what sports luxury can be in 2026.