ADIDAS X PLACES+FACES

The collaboration between Adidas, London club Arsenal, and creative collective Places+Faces was unveiled in March 2026, confirming the growing interest of sports brands in cultural players emerging from the street scene.
This capsule continues Adidas’s strategy of linking football with lifestyle, with a strong focus on image and community.
Founded in London, Places+Faces brings its distinctive aesthetic, shaped by photography, social media, and a clear visual identity.

The collection features a range of pieces directly inspired by Arsenal’s universe, reinterpreted through the graphic language of the collective.
It includes reworked jerseys, training sets, as well as hoodies and accessories marked by co-branded logos and signature typography.
The club’s colors are preserved but treated with a more urban approach, while the visuals rely on codes specific to Places+Faces, especially in the use of photography and bold branding.

The project is also supported by a visual campaign distributed online and amplified by figures connected to London’s music and creative scene.
This collaboration confirms football’s role as a platform for contemporary fashion, with products designed to move seamlessly between stadiums and the urban environment.
It also strengthens Adidas’s positioning in hybrid collaborations at the intersection of sport, style, and visual culture.