MIDO

MIDO is the only trade show in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. It is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

MIDO

7 pavilions and 8 exhibition areas to highlight the whole sector: from lenses to machinery, from frames to cases, from materials to technologies, from furniture to components. The intense communication, traditional and digital, is also one of the key elements of the fair, which contributes significantly to the achievement of the objectives of participation. The Eyewear Universe meets at MIDO every year, for over 50 years, to discover new collections, acquire new skills, be up to date, increase the brand awareness and, above all, do business!

MIDO

As a great international event, MIDO has a very high responsibility in terms of environmental impact. The events that, like MIDO, foresee the participation of many people generate in fact a consistent environmental and social impact: trying to reduce it isn’t only an opportunity but a duty, as like increasing exhibitors, providers and visitors awareness, sensibilizing and transforming them into sustainability ambassadors. The upcoming edition will take place from 8 to 10 February, 2025 at FIERA MILANO, Italy.

MIDO