POP-UP FROM 0000 BY WILLIAM JAMES

Promostyl continues to support young designers with an exceptional pop-up event, this time in collaboration with emerging brand 0000, founded by designer William James.
On September 28, the SS25 capsule collection entitled “Hooligans” will be presented in our premises in the heart of Paris, promising an evening both immersive and intense.

Discover the new “Hooligans” collection

The pop-up store will open its doors at 5 passage Thiéré, in the 11th arrondissement, from 7pm on Saturday September 28.
The event will mark the launch of 0000’s new “Hooligans” collection, a capsule that reflects the personal and creative evolution of William James, former top athlete turned fashion designer.
Through 11 powerful looks, he explores the complexity of the end of his soccer career to reinvent himself in women’s ready-to-wear.
The event will run until September 29, with an exclusive in-store sale, allowing visitors to preview and purchase pieces from the collection.

The world of 0000: between sport and fashion

Founded in 2023 by William James, 0000 has established itself with a bold approach and a strong identity.
Its first Autumn/Winter collection, “WETENDTOPUTOURSELVESINBOXES”, made a lasting impression, blending minimalism and power in designs tailor-made in France. Each piece reflects a personal journey: that of the box as a metaphor for the limitations imposed by society, which the collection seeks to deconstruct.

For “Hooligans”, William James draws on his own career as an athlete, exploring the physical and mental wounds that have shaped his career and decisions.
The looks, ranging from easy-to-wear streetwear to high-end handmade garments, embody a darkly determined attitude.

A wild and memorable event