PEPSI X CULTNAKED

Pepsi announces a groundbreaking collaboration with Ukrainian luxury partywear brand Cultnaked.
The initiative celebrates the pop stars and models from Pepsi’s iconic advertising campaigns since the 2000s.

To mark its rebranding in March 2024, Pepsi is adopting new colors, a new logo, and a new slogan: “Thirsty for more”.
To embody this change, Pepsi called on Mary Furtas, founder of Cultnaked, to revisit Pepsi’s iconic outfits with a fresh, innovative vision.

The “New Style, Iconic Taste” campaign features pieces such as the Stardust Crop Top, the Stellar Bra, and a special edition of the Stardust Sack, all revisited in Pepsi blue.
The collection also includes everyday essentials such as the Centerpiece Top and a pair of Nerd jeans.
Cultnaked, known for clothing that celebrates individuality and the human form, aligns perfectly with Pepsi’s electric image.

By revisiting memorable moments from Pepsi commercials, the two brands create enduring and captivating fashion, paying homage to the iconic style of the 2000s.
The collection is now available online at www.cultnaked.com, inviting fans to rediscover Pepsi’s style in a new light.