AMI PARIS OPENS AN EPHEMERAL BEACH
AT GALERIES LAFAYETTE HAUSSMANN

This summer, Ami Paris brings the beach to the heart of the capital.
From June 1 to September 2, 2024, Alexandre Mattiussi’s brand is transforming Galeries Lafayette Haussmann into a veritable haven of relaxation, with a beach equipped with deckchairs, cabins and a picturesque lighthouse. The initiative, dubbed “La Plage Ami”, promises a unique summer experience, fusing fashion and leisure.

The installation on the department store’s rooftop terrace offers a breathtaking view of Paris, as well as catering facilities including “La Cabane”, where chef Julien Sebbag concocts ice creams, drinks and crêpes.
It’s the perfect place to enjoy the Parisian summer while discovering the brand’s new products.

At the same time, three pop-up stores set up in different areas of Galeries Lafayette are offering unisex clothing and accessories specially designed for the occasion.
These include shirts, shorts, sweaters, tote bags and even beach games such as bocce balls and skittles.

This bold Ami Paris initiative coincides with the Paris Olympic Games, offering maximum visibility for the brand.
In addition to Galeries Lafayette, Ami Paris is also available in other Paris department stores and its own boutiques.
This summer, let yourself be seduced by the summer universe of Ami Paris and enjoy a beach experience right in the center of Paris.