FOUKI X POP UNDERWEAR

Quebec brand POP Underwear and artist Fouki join forces for a unique collaboration that fuses urban fashion and musical culture.
Since its launch in 2019, POP Underwear has stood out for its comfortable and inclusive collections, while exploring new creative avenues.

This new collaboration with Fouki embodies the vibrant energy of hip-hop culture and the brand’s relaxed, funky style.
The collection includes two sets of tracksuits, two long T-shirts and a range of underwear for men and women, each in three distinct designs.

These motifs, inspired by the artist’s life and songs, add a personal touch to the collection.
The Petite Chatouille motif refers to his cat Pasta, Breakfast Club evokes the song Crêpe sirop d’érable, while Zayzay captures Fouki’s musical essence of recent years.
Interestingly, Fouki himself designed the Zayzay motif, depicting a cowboy bun !

This collection, combining style and comfort, is now available on popunderwear.com and in boutiques.
Don’t miss this special edition, which celebrates the creativity and authenticity of both the artist and the brand.