PURE LONDON

Buyers visiting the Jewelery destination, located in the Grand Hall Gallery, will be able to browse trendsetting suppliers of wholesale fashion and fine jewelery. Both British and international brands will be on show including Keep Out Bracelets, LYHO, LoveRocks, Miss Cicconi, Nouvelle, Reflection, ZSISKA, Annabella Moore, Narratives The Line,andTutti & Co.

PURE LONDON

A returning favorite, LoveRocks, is the latest premium creation from Michael Waterman, a legend in the fashion jewelery industry most famous for launching the iconic Mikey jewelery collection. LoveRocks is an eclectic collection ranging from cutting-edge glamour and cool contemporary styles to boho festival pieces and timeless classics with a twist.

PURE LONDON

PURE LONDON

Visitors will also discover the latest collection from returning brand Narratives The Line, a bold, bright, and celebratory range of jewelery and scarves that mix materials and techniques. Look out for their iconic resin bangles, playful earrings and statement necklaces. The next Pure London x JATC, will open its doors from July 14 to 16, 2024 at Olympia Events, London.

PURE LONDON